This Privacy Policy applies to all personal information collected by EISA Initiative (we, us or our) via the website located at www.eisainitiative.com.au (Website).

1. What information do we collect?

The kind of Personal Information that we collect from you will depend on how you use the website. The Personal Information which we collect and hold about you may include:
We collect the following personal information from website users: • Full name • Business name and Australian Business Number (ABN) • Email address • Payment information (processed through Stripe payment gateways) • Communication records related to product delivery and advisory support • Technical information such as IP address, browser type, and device information for website functionality and security purposes We do not collect sensitive personal information such as health information, racial or ethnic origin, political opinions, religious beliefs, biometric data, or criminal records.

2. Types of information

The Privacy Act 1998 (Cth) (Privacy Act) defines types of information, including Personal Information and Sensitive Information.

Personal Information means information or an opinion about an identified individual or an individual who is reasonably identifiable:

  1. whether the information or opinion is true or not; and
  2. whether the information or opinion is recorded in a material form or not.

If the information does not disclose your identity or enable your identity to be ascertained, it will in most cases not be classified as “Personal Information” and will not be subject to this privacy policy.

Sensitive Information is defined in the Privacy Act as including information or opinion about such things as an individual’s racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information.

Sensitive Information will be used by us only:

  1. for the primary purpose for which it was obtained;
  2. for a secondary purpose that is directly related to the primary purpose; and
  3. with your consent or where required or authorised by law.

3. How we collect your Personal Information

  1. We may collect Personal Information from you whenever you input such information into the Website, related app or provide it to Us in any other way.
  2. We may also collect cookies from your computer which enable us to tell when you use the Website and also to help customise your Website experience. As a general rule, however, it is not possible to identify you personally from our use of cookies.
  3. We generally don’t collect Sensitive Information, but when we do, we will comply with the preceding paragraph.
  4. We use cookies in the following categories: (a) essential cookies required for Website functionality; (b) analytics cookies to understand usage patterns (requiring your consent); and (c) marketing cookies for personalised content (requiring your consent). You may manage your cookie preferences at any time through your browser settings or our preference centre.
  5. Where reasonable and practicable we collect your Personal Information from you only. However, sometimes we may be given information from a third party, in cases like this we will take steps to make you aware of the information that was provided by a third party.
  6. We engage third-party service providers (including payment processors, website hosting providers, email marketing platforms, and analytics services) to assist in delivering our digital products and services. All service providers are contractually required to comply with the Australian Privacy Principles, handle your Personal Information only as instructed by Us, and maintain appropriate security measures. We conduct regular reviews of service provider compliance and will notify you if material changes occur to our service providers or their data handling practices.

4. Purpose of collection

  1. We collect Personal Information to provide you with the best service experience possible on the Website and keep in touch with you about developments in our business.
  2. We customarily only disclose Personal Information to our service providers who assist us in operating the Website. Your Personal Information may also be exposed from time to time to maintenance and support personnel acting in the normal course of their duties.
  3. By using our Website, you consent to the receipt of direct marketing material. We will only use your Personal Information for this purpose if we have collected such information direct from you, and if it is material of a type which you would reasonably expect to receive from use. We do not use sensitive Personal Information in direct marketing activity. Our direct marketing material will include a simple means by which you can request not to receive further communications of this nature, such as an unsubscribe button link.
  4. We will obtain your express consent before sending direct marketing communications by providing a clear opt-in mechanism during registration or purchase, specifying the types of marketing material (including newsletters, product updates, promotional offers, and service announcements), and confirming that you may withdraw consent at any time without affecting service delivery.

5. Security, Access and correction

  1. We store your Personal Information in a way that reasonably protects it from unauthorised access, misuse, modification or disclosure. When we no longer require your Personal Information for the purpose for which we obtained in, we will take reasonable steps to destroy and anonymise or de-identify it. Most of the Personal Information that is stored in our client files and records will be kept for a maximum of 7 years years to fulfill our record keeping obligations.
  2. The Australian Privacy Principles:
  1. permit you to obtain access to the Personal Information we hold about you in certain circumstances (Australian Privacy Principle 12); and
  2. allow you to correct inaccurate Personal Information subject to certain exceptions (Australian Privacy Principle 13).
  1. Where you would like to obtain such access, please contact us in writing on the contact details set out at the bottom of this privacy policy.
  2. We maintain specific retention periods for different categories of Personal Information: transaction and payment records are retained for [7] years to comply with Australian taxation laws; customer communications and service delivery records are retained for [1] years following completion of services; and marketing preferences are retained until you withdraw consent. We conduct annual reviews to identify and securely destroy or de-identify Personal Information that has exceeded its required retention period.

6. Complaint procedure

If you have a complaint concerning the manner in which we maintain the privacy of your Personal Information, please contact us as on the contact details set out at the bottom of this policy. All complaints will be considered by Glen Stephenson and we may seek further information from you to clarify your concerns. If we agree that your complaint is well founded, we will, in consultation with you, take appropriate steps to rectify the problem. If you remain dissatisfied with the outcome, you may refer the matter to the Office of the Australian Information Commissioner.

7. Overseas transfer

Your Personal Information will not be disclosed to recipients outside Australia unless you expressly request us to do so. If you request us to transfer your Personal Information to an overseas recipient, the overseas recipient will not be required to comply with the Australian

Privacy Principles and we will not be liable for any mishandling of your information in such circumstances.

8. How to contact us about privacy

If you have any queries, or if you seek access to your Personal Information, or if you have a complaint about our privacy practices, you can contact us through: Support@eisainitiative.com.au.

9. Data Protection Safeguards

Where your Personal Information is transferred overseas for cloud hosting or payment processing services, we will implement Standard Contractual Clauses or equivalent contractual safeguards to ensure your information receives substantially similar protections to those required under the Australian Privacy Principles. You may request that your Personal Information remain stored within Australia by contacting us at [support@eisainitiative.com.au].

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